Nature of Work
The Mode Shift Coordinator leads efforts to increase participation in sustainable and multimodal transportation options in Rochester, with a significant focus on the greater downtown area—a regional employment hub that attracts a high volume of daily commuters. This position plays a key role in connecting surrounding neighborhoods and regional corridors to the downtown through coordinated Transportation Demand Management (TDM) strategies and multimodal transportation planning. The Coordinator is responsible for designing and implementing programs that reduce vehicle miles traveled, foster behavior change, and improve access to walking, biking, transit, and shared mobility options. This work involves extensive collaboration with regional partners, including the Rochester-Olmsted Council of Governments (ROCOG), major employers, developers, and community stakeholders. The position also supports transportation data management, capital project review, and policy development to advance equitable, sustainable mobility choices across the city.

Education and Experience
A Bachelor’s degree in Business Administration, Planning, Engineering, or other closely related field AND three years of full-time equivalent professional work experience in urban, transportation, or land use planning.

OR
An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may also be considered.